Search Engine Marketing (SEM)

Search engine optimization is the process of placing ads within Google’s search and display network. You get charged every time a visitor clicks on your ad. Pay per click marketing is the quickest way to start generating more phone calls, form fills, conversions and sales for your business and focuses on immediate results. Red Wagon Digital is a Google Premier Partner and company certified AdWords and Bing provider.

What is Paid Search Advertising?

Paid search advertising, or pay-per-click (PPC) advertising, is a form of search engine marketing where advertisers bid on keywords that their customers are most likely to type in. This is done via Google and Bing’s auction system which defines the going rate for a cost per click. Paid search marketing allows you to be present for those relevant searches, in real time. No waiting like you would with SEO.

How Can Pay Per Click Marketing Help My Business?

Paid search marketing gives you immediate brand ubiquity for the keywords that your customers are searching for. PPC immediately drives targeted qualified calls, leads and sales to your business while defining your cost per acquisition. We work with our clients to not just discover their marketing costs but strive to drive that cost down while increasing sales.

Contact a digital media representative today to get an advertising strategy.

Latest blog posts

  • I recently heard that snapchat released an ad platform and since I am an early adopter I decided to get in on this as quickly as I could. I immediately launched several campaigns and over the last few months I have driven leads as low......

  • Search Engines. You got to love em! The time they save us from having to search through various books, magazines, newspapers, media guides, etc. They have blessed us with more time to be lethargic and lazy in front of our flat screen computer monitors, but......

  • Google recently announced an upcoming data- driven attribution model to AdWords. The change means that users can now allocate an attribution model to every conversion type that has been established in AdWords. As a result, nobody will be required to use last-click as a default......

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