Search Engine Marketing (SEM)

Search engine optimization is the process of placing ads within Google’s search and display network. You get charged every time a visitor clicks on your ad. Pay per click marketing is the quickest way to start generating more phone calls, form fills, conversions and sales for your business and focuses on immediate results. Red Wagon Digital is a Google Premier Partner and company certified AdWords and Bing provider.

What is Paid Search Advertising?

Paid search advertising, or pay-per-click (PPC) advertising, is a form of search engine marketing where advertisers bid on keywords that their customers are most likely to type in. This is done via Google and Bing’s auction system which defines the going rate for a cost per click. Paid search marketing allows you to be present for those relevant searches, in real time. No waiting like you would with SEO.

How Can Pay Per Click Marketing Help My Business?

Paid search marketing gives you immediate brand ubiquity for the keywords that your customers are searching for. PPC immediately drives targeted qualified calls, leads and sales to your business while defining your cost per acquisition. We work with our clients to not just discover their marketing costs but strive to drive that cost down while increasing sales.

Contact a digital media representative today to get an advertising strategy.

Latest blog posts

  • We look at content marketing, not as the tip of the spear, but as the weight of the spear. Every business should consider themselves a content development company because if you want to be successful in seo, paid media, email marketing or any other tactic,......

  • Anytime we get a chance to optimize a clients site we get really excited because we know that our clients are going to experience the results they are expecting.  During our 2019 planning we had a good round table discussion about what tactics are the......

  • I recently had to do some 2019 paid media planning for several of our clients and what came out of our meetings was nothing short of genius. After running thousands of paid media campaigns across Google and other platforms we have learned the formula for......

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