Programmatic Advertising

The emergence of purchasing spots through digital formats has arrived. That’s exactly what programmatic advertising is. There is the traditional way of buying media which would be going direct and now we have programmatic advertising where we can buy media digitally. Many people like this because communication can be quicker. Estimations on reach and rates can be a much quicker process and programmatic can have different targeting options. Most notably is the data-driven automation of audience-based advertising transactions which offers a scientific approach to traditional media buying. We have harnessed several trusted partners to deliver you the very best in programmatic advertising

What is Programmatic Advertising

“Programmatic” ad buying refers to the use of software to assist in the purchasing of traditional advertising like television. In the old days, advertisers would have to call and negotiate rates with multiple inventory sellers. Although this is still done, programmatic advertising literally digitized the traditional buying process. This helps ensure less fallout, easier to strategize buys and streamlines the process to make it more effective for our clients.

How Can Programmatic Advertising Help My Business?

Programmatic advertising is an effective method to quickly analyze available ad spots, find relevant stations and compare and negotiate rates. It helps reduce the cost of traditional advertising so that all businesses of any size can participate and leverage its power.

Latest blog posts

  •   A strategy development guide for tech-oriented healthcare businesses Healthcare marketing is a process that aims to bring together resources and plans that could produce opportunities in the already competitive market. Resources mobilized could be in the form of original content such as informational videos,......

  • We look at content marketing, not as the tip of the spear, but as the weight of the spear. Every business should consider themselves a content development company because if you want to be successful in seo, paid media, email marketing or any other tactic,......

  • Anytime we get a chance to optimize a clients site we get really excited because we know that our clients are going to experience the results they are expecting.  During our 2019 planning we had a good round table discussion about what tactics are the......

Strategic Partners

Elevate Your Marketing