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10 powerful instagram marketing tips
10 Powerful Instagram Marketing Tips
Instagram can be a game changer for your marketing efforts; it is a popular social network with a huge audience. Here are 10 tips maximize your business’ Instagram results:
- Have a business account, which will give you access to Instagram tools not available with a personal account.
- Know as much as possible about your target market so you can create content that is interesting to them.
- Ensure your profile is optimized and worded carefully. Your bio may only contain 150 characters to describe what you do and why the person reading it should be interested.
- Use a recognizable image for your profile picture such as your logo or a compelling photo that represents your business and what it does.
- Include call-to-action buttons in your profile so your audience can engage with you from your profile page.
- Create visually interesting posts. People scroll through looking for images that intrigue them so you need to be sure your photos, videos and graphical images look terrific.
- Engage with your audience by responding to their comments.
- Use hashtags wisely. You can use up to 30 hashtags, best practices suggest five to nine is optimal - more makes you look like a spammer.
- Include a link to your website or offer landing page in your bio, which is the only place it’s possible to include a clickable link.
- Pay attention to your analytics. Do more of what is working and adjust strategies that aren’t returning results.
