Tactics to Develop Site’s Conversion Rate Every organization needs to increase its sales; to do so, better strategies need to be implemented. Presently, the average conversion rate across all firms is 2.35%, but websites ranked top 25% convert at the rate of 5.31% or higher.
a) Ensure ads match the landing page
There must be a strict association between ads and the landing page; whatever is present in the ads must be present on the landing page. This includes language, color, font, etc.
b) Indicate value proposition
This needs to be made clear and with a sense of urgency so that customers may feel compelled to buy the services or products. It is crucial that customers can understand this information just by skimming. A good example is from Acadium, and customers know what they are registering for.
c) Use information that matches a specific audience
This means that the content should relate to the targeted audience; one must understand the audience’s tone and language. For example, when talking to doctors, use ‘patients’ not ‘customers.’
d) Use eye-catching title
David Ogilvy said that 80 cents of your dollar should be utilized on the title. It does not matter how great the content is if the title is not appealing to customers. An excellent impression is needed in the title to allow the customer to visit the landing page.
e) Add trust badges on the website.
Adding a trust badge on the website is another crucial act that contributes to more clients; several trust signals you require are;
• Payment assurances
• Social media profiles
• Contact details
f) Be transparent about offered services and products.
Today’s consumers are smart; one needs to be straightforward and apparent. Also, avoid usage of absolute words such as;
• The only
• The best
Use such words in case of any achieved award of being the best.
g) Use high-quality images
Instead of using text posts, it is recommended to use videos and images to keep clients calm to the end of the post. According to Social Media Examiner analysis, 32% of marketers say that the most vital form of business content is visual images, blogging being second at 27%.