Paid social marketing rivals traditional search engine marketing as it allows us as marketers to target your audiences online based on personal information rather than contextual targeting. Can Facebook advertising work for you? Business’s marketing budgets have shifted to be 50/50 between Google/Facebook. If you’re not currently doing Facebook advertising then you’re missing out on a huge opportunity to rapidly grow your business.
What is Paid Social Advertising?
Facebook allows you as an advertiser to target people based on life events, job title, interests, behaviors (including purchasing), habits and affinities and a whole lot more. We can even target your current clients, competitor’s clients or create a look a like audience. Whatever your business goal, Facebook has a role to play in dominating your competition and we are your secret weapon to unlocking that power.
What will Paid Social Do for My Business?
Paid social is known to get great results because Facebook provides a captive audience ready and eager to engage with content. If done right, Facebook advertising does drive low cost, extremely high-quality leads and sales.
Print Advertising
Print advertising is still effective, but when you think of print you might just be thinking newspaper advertising. Although newspaper advertising has become more popular online than offline, there still remains many direct response traditional print advertising options. From valuepak and direct mailers to flyers and magazine ads, we create and plan the media in a way that can show a trackable return on investment.
What is Print Advertising?
Print advertising is commonly seen on magazines, newspapers, direct mail, apparel/clothing, door hangers and product printing. Print advertising is a great platform for direct response initiatives and has a myriad of demographic and targeting options. Print advertising is not dead, it is very much alive and is an effective form of getting your brand literally in the hands of your target audience.
How Can Print Advertising Help My Business?
Did you know that direct mail response rates are roughly around 17%. The beauty in print advertising is that its life cycle lives far longer then almost every other marketing platform/tactic. Print advertising allows you to reinforce your brand and communicate individually with your target audience. Our door hanger and valpak campaign is a great direct mail strategy that we have seen work very well for our local service and retail based business and it will help yours. Give us a call today, you will be glad you did.
Programmatic Advertising
The emergence of purchasing spots through digital formats has arrived. That’s exactly what programmatic advertising is. There is the traditional way of buying media which would be going direct and now we have programmatic advertising where we can buy media digitally. Many people like this because communication can be quicker. Estimations on reach and rates can be a much quicker process and programmatic can have different targeting options. Most notably is the data-driven automation of audience-based advertising transactions which offers a scientific approach to traditional media buying. We have harnessed several trusted partners to deliver you the very best in programmatic advertising
What is Programmatic Advertising
“Programmatic” ad buying refers to the use of software to assist in the purchasing of traditional advertising like television. In the old days, advertisers would have to call and negotiate rates with multiple inventory sellers. Although this is still done, programmatic advertising literally digitized the traditional buying process. This helps ensure less fallout, easier to strategize buys and streamlines the process to make it more effective for our clients.
How Can Programmatic Advertising Help My Business?
Programmatic advertising is an effective method to quickly analyze available ad spots, find relevant stations and compare and negotiate rates. It helps reduce the cost of traditional advertising so that all businesses of any size can participate and leverage its power.
Programmatic Advertising
The emergence of purchasing spots through digital formats has arrived. That’s exactly what programmatic advertising is. There is the traditional way of buying media which would be going direct and now we have programmatic advertising where we can buy media digitally. Many people like this because communication can be quicker. Estimations on reach and rates can be a much quicker process and programmatic can have different targeting options. Most notably is the data-driven automation of audience-based advertising transactions which offers a scientific approach to traditional media buying. We have harnessed several trusted partners to deliver you the very best in programmatic advertising
What is Programmatic Advertising
“Programmatic” ad buying refers to the use of software to assist in the purchasing of traditional advertising like television. In the old days, advertisers would have to call and negotiate rates with multiple inventory sellers. Although this is still done, programmatic advertising literally digitized the traditional buying process. This helps ensure less fallout, easier to strategize buys and streamlines the process to make it more effective for our clients.
How Can Programmatic Advertising Help My Business?
Programmatic advertising is an effective method to quickly analyze available ad spots, find relevant stations and compare and negotiate rates. It helps reduce the cost of traditional advertising so that all businesses of any size can participate and leverage its power.
Radio Advertising
Radio advertising is effective because it reaches a captive audience and castes a wide net. With the emergence of Satellite radio has further segmented audiences that can be reached on a national basis. Radio can work from a nano local level, to state, to national level and generate direct responses to your call to action. Radio works especially well when coupled with a digital marketing strategy which expands traditional media into the digital world that is highly track able and measurable.
What is Radio Advertising
Radio advertising consists of national and local radio ad spots in standard ad rotation, in content, traffic & weather and special host endorsements. Digital radio advertising is also a powerful medium and combing traditional radio with digital can drastically increase your reach. Radio has captivated audiences for decades and radio still captivates audiences today. People love their sports, talk radio and music which makes radio a great format for your advertising.
How Can Radio Advertising Help My Business?
Effective radio ads are what we do! We can quickly create a creative radio spot that represents your brand how you vision it. Radio is an affordable medium that allows our customers local and national coverage at affordable rates. When blended with a digital campaign, radio can be tracked in a way that helps us better optimize our traditional radio spots. This means your getting the very best tra-digital advertising can buy.