{"id":93142,"date":"2026-03-06T01:41:03","date_gmt":"2026-03-06T01:41:03","guid":{"rendered":"http:\/\/redwagon.agency\/?page_id=93142"},"modified":"2026-04-23T21:18:33","modified_gmt":"2026-04-23T21:18:33","slug":"how_we_helped_50mm_year_gold_bullion_back_in_black","status":"publish","type":"page","link":"https:\/\/redwagon.agency\/be\/our-work\/how_we_helped_50mm_year_gold_bullion_back_in_black\/","title":{"rendered":"How We Helped a Gold Bullion E-Commerce Business Get Back in the Black"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"93142\" class=\"elementor elementor-93142\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a7cf7 e-flex e-con-boxed content-parallax-no e-con e-parent\" data-id=\"b4a7cf7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3802144 elementor-widget elementor-widget-html\" data-id=\"3802144\" data-element_type=\"widget\" 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.rw-featured{ grid-template-columns:1fr; }\r\n  .rw-grid{ grid-template-columns:1fr; }\r\n  .rw-process{ grid-template-columns:1fr; }\r\n  .rw-cta{ grid-template-columns:1fr; }\r\n  .rw-btn{ justify-self:start; width:100%; min-width:0; }\r\n}\r\n<\/style>\r\n\r\n<div class=\"rw-page-shell\">\r\n\r\n  <header class=\"rw-hero rw-breakout\" role=\"banner\" aria-label=\"Portfolio Hero\">\r\n    <div class=\"rw-container rw-hero__inner\">\r\n\r\n      <div class=\"rw-hero__grid\">\r\n        <div>\r\n          <div class=\"rw-kicker\"><span class=\"rw-dot\"><\/span> Case Study \u2022 Precious Metals \u2022 Omnichannel Turnaround<\/div>\r\n\r\n          <h1>How Red Wagon Turned a $250k\/Month Omnichannel Marketing Program Back to Profitability in 90 Days<\/h1>\r\n\r\n          <p>\r\n            United States Gold Bureau had been in the red for months \u2014 with nearly three quarters of extreme month-over-month revenue decline and a marketing department bleeding cash. We audited the attribution truth behind Tableau reporting, restored profitable high-intent demand capture, installed enterprise-grade PPC operating systems, and expanded the growth engine across Search, Shopping, Social, Email, and Affiliate.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <aside class=\"rw-hero__panel\" aria-label=\"Portfolio Summary\">\r\n          <div class=\"rw-panel__row\"><b>Client<\/b><span>United States Gold Bureau<\/span><\/div>\r\n          <div class=\"rw-panel__row\"><b>Industry<\/b><span>Precious Metals \/ Bullion & Coins<\/span><\/div>\r\n          <div class=\"rw-panel__row\"><b>Spend Managed<\/b><span>$250k\/month<\/span><\/div>\r\n          <div class=\"rw-panel__row\"><b>Scope<\/b><span>Omnichannel + Sales Ops<\/span><\/div>\r\n          <div class=\"rw-panel__row\"><b>Turnaround<\/b><span>~90 Days<\/span><\/div>\r\n        <\/aside>\r\n      <\/div>\r\n\r\n      <div class=\"rw-stats\" aria-label=\"Portfolio Stats\">\r\n        <div class=\"rw-stat\">\r\n          <div class=\"rw-stat__icon\">\ud83d\udcb0<\/div>\r\n          <div>\r\n            <p class=\"rw-stat__num\">$250k\/mo<\/p>\r\n            <p class=\"rw-stat__lbl\">Omnichannel spend governed + optimized<\/p>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"rw-stat\">\r\n          <div class=\"rw-stat__icon\">\ud83d\udcc8<\/div>\r\n          <div>\r\n            <p class=\"rw-stat__num\">~90 Days<\/p>\r\n            <p class=\"rw-stat__lbl\">Profitability restored (back in the black)<\/p>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"rw-stat\">\r\n          <div class=\"rw-stat__icon\">\ud83e\udded<\/div>\r\n          <div>\r\n            <p class=\"rw-stat__num\">Attribution Fixed<\/p>\r\n            <p class=\"rw-stat__lbl\">Last-click revenue uncovered + protected<\/p>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"rw-stat\">\r\n          <div class=\"rw-stat__icon\">\ud83d\uded2<\/div>\r\n          <div>\r\n            <p class=\"rw-stat__num\">Shopping Restored<\/p>\r\n            <p class=\"rw-stat__lbl\">Listings stabilized via pricing + canonicals<\/p>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/header>\r\n\r\n  <div class=\"rw-content-wrap rw-breakout\">\r\n    <div class=\"rw-container\">\r\n\r\n      <section class=\"rw-section\">\r\n        <h2 class=\"rw-h2\">Turnaround Snapshot<\/h2>\r\n        <p class=\"rw-sub\">\r\n          This was not just a campaign cleanup. We had to uncover the truth behind attribution reporting, recover profitable demand that had been cut out of the program, stabilize Shopping visibility, and install an operating system the internal team could actually manage and scale.\r\n        <\/p>\r\n\r\n        <div class=\"rw-filters\">\r\n          <a class=\"rw-filter rw-filter--active\" href=\"#\">Precious Metals<\/a>\r\n          <a class=\"rw-filter\" href=\"#\">Turnaround<\/a>\r\n          <a class=\"rw-filter\" href=\"#\">PPC<\/a>\r\n          <a class=\"rw-filter\" href=\"#\">Shopping<\/a>\r\n          <a class=\"rw-filter\" href=\"#\">Attribution<\/a>\r\n          <a class=\"rw-filter\" href=\"#\">Lead Ops<\/a>\r\n          <a class=\"rw-filter\" href=\"#\">Omnichannel<\/a>\r\n        <\/div>\r\n\r\n        <div class=\"rw-featured\">\r\n          <article class=\"rw-card\">\r\n            <div class=\"rw-card__media rw-card__media--usgb\"><\/div>\r\n            <div class=\"rw-card__body\">\r\n              <div class=\"rw-tagrow\">\r\n                <span class=\"rw-tag\">Attribution Recovery<\/span>\r\n                <span class=\"rw-tag\">Betaalde media<\/span>\r\n                <span class=\"rw-tag\">Sales Alignment<\/span>\r\n              <\/div>\r\n\r\n              <h3>The Situation<\/h3>\r\n              <p>\r\n                USGB had a large internal marketing team plus an expensive consultant, yet the business kept sliding further into the red. Tableau reporting and attribution assumptions were driving decisions that suppressed profitable high-intent demand.\r\n              <\/p>\r\n\r\n              <div class=\"rw-card__highlights\">\r\n                <div class=\"rw-highlight\"><b>Budget<\/b><span>$250k\/mo omnichannel<\/span><\/div>\r\n                <div class=\"rw-highlight\"><b>Core Failure<\/b><span>Attribution mismatch in reporting<\/span><\/div>\r\n                <div class=\"rw-highlight\"><b>Symptom<\/b><span>Profitable queries were removed<\/span><\/div>\r\n              <\/div>\r\n            <\/div>\r\n          <\/article>\r\n\r\n          <article class=\"rw-card\">\r\n            <div class=\"rw-card__body\">\r\n              <div class=\"rw-tagrow\">\r\n                <span class=\"rw-tag\">Governance<\/span>\r\n                <span class=\"rw-tag\">Shopping<\/span>\r\n                <span class=\"rw-tag\">Lead Quality<\/span>\r\n              <\/div>\r\n\r\n              <h3>Core Breakthrough<\/h3>\r\n              <p>\r\n                Once attribution was clarified, we reversed the keyword suppression that had removed profitable demand, stabilized Shopping eligibility, and built a stronger discovery-to-remarketing engine that improved lead quality and conversion efficiency.\r\n              <\/p>\r\n\r\n              <div class=\"rw-card__highlights\">\r\n                <div class=\"rw-highlight\"><b>Before<\/b><span>Blind optimization + broken visibility<\/span><\/div>\r\n                <div class=\"rw-highlight\"><b>Fix<\/b><span>Governance + attribution truth + feed stability<\/span><\/div>\r\n                <div class=\"rw-highlight\"><b>Outcome<\/b><span>Back in the black in ~90 days<\/span><\/div>\r\n              <\/div>\r\n\r\n              <a class=\"rw-link\" href=\"\/be\/contact\/\">Need this for your brand? <span aria-hidden=\"true\">\u2192<\/span><\/a>\r\n            <\/div>\r\n          <\/article>\r\n        <\/div>\r\n      <\/section>\r\n\r\n      <section class=\"rw-section rw-section--bg\">\r\n        <h2 class=\"rw-h2\">Transformation: Before vs. After<\/h2>\r\n        <p class=\"rw-sub\">\r\n          The first win was not creative \u2014 it was governance. We reconciled reporting with real attribution behavior, reinstated profitable search demand, repaired Shopping stability, and expanded the growth system across Search, Shopping, Meta, Bing, and remarketing.\r\n        <\/p>\r\n\r\n        <div class=\"rw-grid\">\r\n          <article class=\"rw-casecard\">\r\n            <div class=\"rw-casecard__body\">\r\n              <div class=\"rw-tagrow\">\r\n                <span class=\"rw-tag\">Before<\/span>\r\n                <span class=\"rw-tag\">Broken Measurement<\/span>\r\n              <\/div>\r\n\r\n              <h3>In the Red<\/h3>\r\n              <p>\r\n                Extended month-over-month decline, high-intent search coverage reduced, unstable Shopping visibility, and decisions made from misread attribution data instead of actual revenue behavior.\r\n              <\/p>\r\n\r\n              <div class=\"rw-mini\">\r\n                <div class=\"rw-mini__row\"><b>Operating System<\/b><span>Ad-hoc + consultant-led<\/span><\/div>\r\n                <div class=\"rw-mini__row\"><b>Search Coverage<\/b><span>Suppressed<\/span><\/div>\r\n                <div class=\"rw-mini__row\"><b>Shopping<\/b><span>Unstable \/ unreliable<\/span><\/div>\r\n              <\/div>\r\n            <\/div>\r\n          <\/article>\r\n\r\n          <article class=\"rw-casecard\">\r\n            <div class=\"rw-casecard__body\">\r\n              <div class=\"rw-tagrow\">\r\n                <span class=\"rw-tag\">After<\/span>\r\n                <span class=\"rw-tag\">Measured Turnaround<\/span>\r\n              <\/div>\r\n\r\n              <h3>Back in the Black<\/h3>\r\n              <p>\r\n                Profitability restored in roughly 90 days, high-intent demand reinstated, Shopping stabilized, and budget decisions tied to real performance instead of misleading dashboard outputs.\r\n              <\/p>\r\n\r\n              <div class=\"rw-mini\">\r\n                <div class=\"rw-mini__row\"><b>PPC Governance<\/b><span>Enterprise workbooks + SOPs<\/span><\/div>\r\n                <div class=\"rw-mini__row\"><b>Channel Expansion<\/b><span>Bing + Meta + Discovery<\/span><\/div>\r\n                <div class=\"rw-mini__row\"><b>Decision Making<\/b><span>Revenue-based optimization<\/span><\/div>\r\n              <\/div>\r\n            <\/div>\r\n          <\/article>\r\n\r\n          <article class=\"rw-casecard\">\r\n            <div class=\"rw-casecard__body\">\r\n              <div class=\"rw-tagrow\">\r\n                <span class=\"rw-tag\">Technical Lift<\/span>\r\n                <span class=\"rw-tag\">Shopping<\/span>\r\n              <\/div>\r\n\r\n              <h3>Feed + Funnel Stability<\/h3>\r\n              <p>\r\n                We identified pricing volatility as a root cause of Shopping instability, implemented a canonical strategy, and improved on-site conversion flow with stronger routing, offers, and lead magnets.\r\n              <\/p>\r\n\r\n              <div class=\"rw-mini\">\r\n                <div class=\"rw-mini__row\"><b>Feed Fix<\/b><span>Canonical pricing strategy<\/span><\/div>\r\n                <div class=\"rw-mini__row\"><b>Audience Flow<\/b><span>Discovery \u2192 remarketing<\/span><\/div>\r\n                <div class=\"rw-mini__row\"><b>On-Site Lift<\/b><span>Conversion path improvements<\/span><\/div>\r\n              <\/div>\r\n            <\/div>\r\n          <\/article>\r\n        <\/div>\r\n      <\/section>\r\n\r\n      <section class=\"rw-section\">\r\n        <h2 class=\"rw-h2\">What We Built<\/h2>\r\n        <p class=\"rw-sub\">\r\n          This turnaround was about much more than ad tweaks. We rebuilt the truth behind reporting, installed an enterprise PPC operating system, stabilized Shopping, improved lead quality, and aligned handoff between marketing and sales.\r\n        <\/p>\r\n\r\n        <div class=\"rw-process\">\r\n          <div class=\"rw-step\">\r\n            <div class=\"rw-step__num\">01<\/div>\r\n            <h3>Attribution Audit<\/h3>\r\n            <p>Validated reporting assumptions, challenged the Tableau narrative, and uncovered profitable demand being cut out of the account.<\/p>\r\n          <\/div>\r\n\r\n          <div class=\"rw-step\">\r\n            <div class=\"rw-step__num\">02<\/div>\r\n            <h3>Keyword Recovery<\/h3>\r\n            <p>Recovered \u201c0-conversion\u201d terms that were actually driving revenue under last-click and rebuilt negative keyword logic around truth.<\/p>\r\n          <\/div>\r\n\r\n          <div class=\"rw-step\">\r\n            <div class=\"rw-step__num\">03<\/div>\r\n            <h3>Operating System<\/h3>\r\n            <p>Installed workbooks, SOPs, internal training, and governance processes so performance was no longer fragile or consultant-dependent.<\/p>\r\n          <\/div>\r\n\r\n          <div class=\"rw-step\">\r\n            <div class=\"rw-step__num\">04<\/div>\r\n            <h3>Scale What Worked<\/h3>\r\n            <p>Expanded to Bing and Meta, stabilized Shopping, improved geo efficiency, and built better audience quality through discovery and remarketing.<\/p>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"rw-cta\">\r\n          <div>\r\n            <h3>Want a turnaround playbook that sticks?<\/h3>\r\n            <p>\r\n              When attribution and reporting are wrong, even a talented team makes the wrong calls. Red Wagon rebuilds the truth, installs enterprise operating systems, and aligns marketing + sales so growth becomes repeatable.\r\n            <\/p>\r\n          <\/div>\r\n          <a class=\"rw-btn\" href=\"\/be\/contact\/\">Get a Free Consultation <span aria-hidden=\"true\">\u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/section>\r\n\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Case Study \u2022 Precious Metals \u2022 Omnichannel Turnaround How Red Wagon Turned a $250k\/Month Omnichannel Marketing Program Back to Profitability in 90 Days United States Gold Bureau had..<\/p>","protected":false},"author":1,"featured_media":0,"parent":93154,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-93142","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/redwagon.agency\/be\/wp-json\/wp\/v2\/pages\/93142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redwagon.agency\/be\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/redwagon.agency\/be\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/redwagon.agency\/be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/redwagon.agency\/be\/wp-json\/wp\/v2\/comments?post=93142"}],"version-history":[{"count":0,"href":"https:\/\/redwagon.agency\/be\/wp-json\/wp\/v2\/pages\/93142\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/redwagon.agency\/be\/wp-json\/wp\/v2\/pages\/93154"}],"wp:attachment":[{"href":"https:\/\/redwagon.agency\/be\/wp-json\/wp\/v2\/media?parent=93142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}