Is your construction company growing as fast and as much as you want it to? If the answer is no, you aren’t alone—55% of your peers are having the same problem.
One reason so many construction companies aren’t growing is because they’re using an outdated or poorly executed marketing strategy. Your customers (both B2B and B2C) now go online to find a contractor, making your website your number one marketing asset and 24/7 online sales representative. But, not only do you need a great website, you need to generate website traffic and convert visitors into repeat customers. That’s where we come in.
If your current marketing vendor isn’t pulling their weight or if you need some extra manpower to drive your marketing strategy, we’re your solution. We KNOW the construction industry—over half our clients are contractors, and we’ve been specialists in contractor marketing for over 10 years.
See how Red Wagon can increase your leads and sales, reduce marketing costs, and differentiate your brand in the marketplace. Contact us today and start dominating the web, or learn more about our online marketing services for construction companies below.
If you’re like most construction companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which construction marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your construction company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Red Wagon, our marketing analytics services include:
Accurate measuring and tracking is truly the first step in marketing your contracting business online so you can truly quantify your marketing investments.
Your website will be your biggest asset and your top construction marketing strategy. Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your construction company’s website?
Think of where your customers–both B2B and B2C–spend their time on the internet. Sure, many of them are using search engines to find your construction services when they need them, but there’s definitely more to the story. At the highest level, marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.
For your construction company to rank well organically, you must establish and promote your local construction company as THE authority for what you do, where you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
When you hire Red Wagon as your construction marketing and SEO company and content marketing partner, you’ll receive a dedicated account manager, as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your company’s bottom line.
Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local construction company, it’s also vital that you optimize for Google’s local listings:
These three to four local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning construction SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your construction company’s visibility for geographically related searches.
Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new construction clients invest in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly. If you’re wondering about the best advertising for construction, combining SEO and PPC will accomplish it.
If you want to grow your construction company, investing in PPC, content marketing and SEO (including local SEO) is the most effective way to do it. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Red Wagon is much more than a construction marketing agency—we truly see ourselves as a marketing partner to your construction business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, and industry to effectively market your construction company on the web. We do this all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping construction companies and contracting companies just like yours get more leads and sales from the web. Virtually every Red Wagon client has doubled, tripled, or quadrupled their Web leads within six months of engaging with us. Call us today and we’ll refer you to our happy construction clients!
The internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?
At Red Wagon, we try and let our clients speak for us. Take a look at our construction marketing reviews and hear straight from contractors just like you why we are the best digital marketing company for your needs.
Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:
“ Red Wagon has excellent SEO and marketing skills. Their team helped grow our marketing for our website through a variety of methods. I highly recommend them for SEO and Paid Media Marketing. ”
“ Red Wagon worked with us for several months and implemented many strategies we still use with success today. They are so much fun to work with and a very talented agency ”
“We needed a web presence and targeted leads for our in home healthcare service. Red Wagon built a beautiful site that converted so well we had more business than we could handle.”
“ Red Wagon and I have worked together for years. They are innovators that creates solutions that live way outside the box. They are always on top of the latest trends and a great resource! They literally helped grow my clients business by 10x! ”
“In less than two months our cost per lead was around .70 cents and we increased our spend to $300,000. Results couldn’t have been better.”
“My sales started to slump and my business needed a fresh outlook and approach. The help from Red Wagon has changed the face of our product and its future for the better!”
“I’ve been working with Red Wagon for over seven years, but before that, I was doing it all in-house. Red Wagon has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they’re willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Red Wagon to any HVAC company out there.”