Construction Marketing

CONSTRUCTION MARKETING SERVICES

Award-Winning Construction Marketing Services from a Top Contractor Marketing Agency

Is your construction company growing as fast and as much as you want it to? If the answer is no, you aren’t alone—55% of your peers are having the same problem.

From trade schools to private schools, Red Wagon has the experience and performance driven success to drive demand for your programs and generate real enrollments at a cost per enrollment that makes sense. We were able to increase a trade school’s new student enrollment from struggling to get 15 enrollments a month to easily generating over 65 new enrollments every month using a combination of email, content, and paid advertising.

Services Our Construction Marketing Company Provides

Wondering how to grow a construction business? The best construction marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs. See the services we recommend below, and we can’t wait to help your construction company grow!

Determine Your True Online Marketing ROI with Advanced Analytics & Tracking

If you’re like most Schools, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click and SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.

But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your School and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance. At Red Wagon, our marketing analytics services include:

Ad tracking and measurement
Custom research and analysis
Phone call tracking and recording
Conversion rate optimization
Google Analytics consulting
Website analytics and tracking
And more!

Accurate measuring and tracking is truly the first step in marketing your School online so you can truly quantify your marketing investments.

The Best Construction Marketing Strategy? Your Website.

Your website will be your biggest asset and your top construction marketing strategy. Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your construction company’s website?

Think of where your customers–both B2B and B2C–spend their time on the internet. Sure, many of them are using search engines to find your construction services when they need them, but there’s definitely more to the story. At the highest level, marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.

Get Your Construction Company on the First Page of Google

IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING FOR CONTRACTORS

For your construction company to rank well organically, you must establish and promote your local construction company as THE authority for what you do, where you do it. Ranking well on Google, Bing, and Yahoo! requires three things:

Your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Red Wagon, our web team specializes in designing contractor websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your company to get more traffic, leads, and sales from the Web.

You must create web page after web page of unique, relevant, and remarkable content. Yes, even though you’re in the construction industry, you need volumes of online content. Most B2B construction buyers perform between 8-12 online searches online before engaging with a company. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more!) specifically for contractors—so you won’t have to write a thing (unless you want to!).

You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!When you hire Red Wagon as your construction marketing and SEO company and content marketing partner, you’ll receive a dedicated account manager, as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your company’s bottom line.

CONNECT WITH CUSTOMERS USING LOCAL SEARCH ENGINE OPTIMIZATION

Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local construction company, it’s also vital that you optimize for Google’s local listings:

These three to four local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.

As an award-winning construction SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your construction company’s visibility for geographically related searches.

GET MORE MORE CONSTRUCTION LEADS—FAST—WITH PAY PER CLICK ADVERTISING

Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new construction clients invest in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly. If you’re wondering about the best advertising for construction, combining SEO and PPC will accomplish it.

If you want to grow your construction company, investing in PPC, content marketing and SEO (including local SEO) is the most effective way to do it. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!

Want to Grow Your Construction Business? It All Starts With Contacting Our Construction Marketing Company

Red Wagon is much more than a construction marketing agency—we truly see ourselves as a marketing partner to your construction business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, and industry to effectively market your construction company on the web. We do this all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience helping construction companies and contracting companies just like yours get more leads and sales from the web. Virtually every Red Wagon client has doubled, tripled, or quadrupled their Web leads within six months of engaging with us. Call us today and we’ll refer you to our happy construction clients!

The internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?

What Makes Red Wagon Different

At Red Wagon, we try and let our clients speak for us. Take a look at our attorney marketing reviews and hear straight from lawyers just like you why we are the best digital marketing company for your needs.

Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:

YOU DON’T HAVE TO WORRY ABOUT LONG-TERM CONTRACTS We won’t handcuff you for a specific amount of time. Ever.
YOU’LL OWN EVERY SINGLE DELIVERABLE, FROM YOUR WEBSITE TO YOUR CONTENT. Some digital marketing companies won’t let you keep your work when you leave. Not us.
YOU’LL OPTIMIZE YOUR MARKETING COSTS. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
YOU GET THE PEACE OF MIND THAT WE WILL BEND OVER BACKWARD FOR YOU. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
YOU GET THE PEACE OF MIND THAT WE WILL BEND OVER BACKWARD FOR YOU. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
YOU GET A DEDICATED ACCOUNT MANAGER to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
YOU GET DETAILED MONTHLY REPORTS (you can actually understand) that connect campaign performance to your bottom line.

Convert fear into confidence by
knowing how your marketing is
performing

For now and in the future

MORE LEADS

And not just more-but better leads. So you’ll
have more phone calls, chats & consultations
with more people qualified to hire you.

MORE CASES

Better leads + fewer people kicking the tires more cases for your business. Such a beautiful thing when Google Ads, Google My Business & SEO are all working together. You’ll see.

MORE PREDICTABILITY

Predictably know how many leads you’ll win, to know how much more you’ll earn. Know where your best leads come from, to give clients more of what they want & need.

Ready to work with more of the clients you wants the ones you don’t?

Get The Most From The Google Ads

Rank Higher in
Google Ads

Win More Leads with
SEO

Us vs. them

With us…

Simple month-to-month , no contract
Know how your marketing is performing
Have complete ownership & access to your website—At. All. Times.
Same goes for your Google Ads & other marketing accounts
Know who you’re working with —by name, forever
Got questions? Get answers—fast, accurate & complete

With them…

Stuck in 6-12 month contracts yielding poor results
Don’t own your website & must pay ransom to move it
Locked out of your own Google Ads account
Got sold by someone you never hear from again
Know who you’re working with —by name, forever
Get passed on to others that don’t know squat
Got questions but get no answers back

frequently asked questions

Tired of not knowing where your marketing budget is being spent and not sure what’s working?

We turn budget mysteries into investment masterpieces.” With our real-time dashboard reports, you gain immediate insight into your spending and performance, ensuring every dollar is accounted for and effectively utilized.

Confused by jargon-filled reports and unclear marketing outcomes?

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Overwhelmed by too much data and not sure what to focus on?

Struggling with content marketing complexity and inefficiency?

Worried about the accuracy of your marketing data?

Finding it hard to keep up with the demands of social media?

Frustrated with the slow pace of seeing marketing results?

Disappointed with the results from your Google Ads investment?

what are Red Wagon Customers
saying about their marketing results

“In less than two months our cost per lead was around .70 cents and
we increased our spend to $300,000. Results couldn’t have been better.”

Shaun Baker,
RXMG

“Red Wagon has done a wonderful job building my youtube and website traffic!”

Judith Orloff,
American board-certified psychiatrist andauthor of five books

“Red Wagon worked with us for several months and implemented many strategies we still use with success today. They are so much fun to work with and a very talented agency”

Amy Armitage,
Lunarpages.com

“Red Wagon and I have worked together for years. They are innovators that creates solutions that live way outside the box. They are always on top of the latest trends and a great resource! They literally helped grow my clients business by 10x!”

Greg Maestro,
President - Deviate Media

“Red Wagon helped build a massive amount of online traffic for Wedding Window through various methods including, SEO, Content Marketing and Paid Media. I highly recommend them as a long term partner to grow your business.”

Amy Ruocco,
Owner – Wedding Window

“We needed a web presence and targeted leads for our in home healthcare service. Red Wagon built a beautiful site that converted so well we had more business than we could handle.”

Kasey Bula,
Owner – Americare Arrowhead

“Red Wagon has excellent SEO and marketing skills. Their team helped grow our marketing for our website through a variety of methods. I highly recommend them for SEO and Paid Media Marketing.”

Richard James,
Vice President – Advantage LED

“My sales started to slump and my business needed a fresh outlook and approach. The help from Red Wagon has changed the face of our product and its future for the better!”

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