About 90% of home buyers now turn to the internet to solve all their custom housing needs, from finding out how to get a mortgage to making that final custom blueprint decision. In fact, 53% of home buyers start their search for a builder or architect online, frequently on a search engine. If your company’s website doesn’t appear on the first page of Google, you’re losing business to your competitors.
For example, did you know your website is your #1 sales and marketing tool? That’s because when consumers need to find a local service, 97% of them go online to do it.
At Red Wagon, we have extensive experience helping architects and custom home builders like you cost-effectively market their business on the internet, improve their overall online presence and visibility, and get more leads and sales from the web.
Contact us today to find out how we can measurably increase your leads and sales from the web, or keep reading to learn more about our home builder marketing services.
Some architects and contractors come to us with only one marketing channel in mind—they want a website OR search engine optimization OR pay per click advertising. That won’t work—the best home builder marketing plans catch potential customers at all stages of the modern buyer’s journey. The problem with choosing only one or two is that not all marketing channels are right for all stages of the sales funnel:
That’s why we always encourage our clients to take a multi-channel approach when advertising a design/build business.
If you’re like most architects or custom home builders, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated. When it comes to marketing your company, digital will always trump old strategies like home builder billboards and print ads.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your firm and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Red Wagon, our marketing analytics services include:
Accurate measuring and tracking is truly the first step in marketing your custom home building services online so you can truly quantify your marketing investments.
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your firm, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your architect/home builder website?
Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your new home services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.
To rank well organically, you must establish and promote your home design firm as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
When you hire Red Wagon as your home design/build SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your firm’s bottom line.
“OUR KEYWORD WEB SEARCH PLACEMENT HAS TAKEN US FROM ALMOST INVISIBLE TO FIRST PAGE ON HUNDREDS OF DIFFERENT SEARCH CRITERIA. PEOPLE ARE FINDING US THROUGH GENERIC SEARCHES, WHICH WAS THE GOAL INSTEAD OF HAVING TO RELY ON PEOPLE KNOWING WHO WE WERE TO FIND OUR SITE. THE OVERALL WEB TRAFFIC INCREASE TO OUR SITE HAS BEEN REMARKABLE.”
-Bryan Deege, Vice President, Sekas Homes
Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you’re a local architect or design/build firm, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your architect or design/build firm’s visibility for geographically related searches.
Want to grow your home build company? We recommend you invest in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all – from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your home design/build firm’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Red Wagon is much more than an SEO company—we truly see ourselves as a web marketing partners to home builders. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your firm on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping home builders and architects just like you get more leads and sales from the web. Contact us today to get started!
Our goal is to be the best analytical, data-driven online marketing company on the planet! Unlike other digital marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “marketing gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our digital marketing clients:
“ Red Wagon has excellent SEO and marketing skills. Their team helped grow our marketing for our website through a variety of methods. I highly recommend them for SEO and Paid Media Marketing. ”
“ Red Wagon worked with us for several months and implemented many strategies we still use with success today. They are so much fun to work with and a very talented agency ”
“We needed a web presence and targeted leads for our in home healthcare service. Red Wagon built a beautiful site that converted so well we had more business than we could handle.”
“ Red Wagon and I have worked together for years. They are innovators that creates solutions that live way outside the box. They are always on top of the latest trends and a great resource! They literally helped grow my clients business by 10x! ”
“In less than two months our cost per lead was around .70 cents and we increased our spend to $300,000. Results couldn’t have been better.”
“My sales started to slump and my business needed a fresh outlook and approach. The help from Red Wagon has changed the face of our product and its future for the better!”
“I’ve been working with Red Wagon for over seven years, but before that, I was doing it all in-house. Red Wagon has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they’re willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Red Wagon to any HVAC company out there.”