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How to Create a Powerful Marketing Funnel Step-by-Step
Creating a marketing funnel is essential for any business. Regardless of what you’re selling, converting a visitor into a client or customer is a crucial part of the process. A marketing funnel can help grow sales with a straight-forward, easy-to-understand method.
How To Create A Marketing Funnel
A marketing funnel is a clear way of assessing a customer’s journey from when they first learn about your business to the final purchasing stage. This step-by-step process can be broken down into several stages.
The 5 Stages Of A Marketing Funnel
- Awareness
- Interest
- Evaluation
- Commitment
- Sale
The Step-By-Step Process
- Problem recognition. A customer or client must first realize they have a problem in order to seek services. The problem does not have to be catastrophic, but it must serve as a motivating factor.
- Information hunting. After a potential client or customer has recognized their problem, research is the natural next step. Depending on the purchase, research can be light or intensive. Most people turn to Google when searching for more information which is why SEO and other marketing preferences can be so important.
- Evaluation. Once enough information is gathered, a potential customer or client will evaluate what they need to do or who they need to see in order to best find a solution that works.
- Purchase commitment. During this stage, potential customers and clients generally feel more confident about their choices. Customer profiles can predict what a customer or client is likely to do based on past behavior. This can also be true when gauging company spending.
- Post-sale behavior. Depending on the service or product offered, a customer can feel confident in returning for future purchases or discouraged. Understanding the value of your service or product can be assessed by creating customer support channels or online feedback opportunities.
- Post-sale behavior. Depending on the service or product offered, a customer can feel confident in returning for future purchases or discouraged. Understanding the value of your service or product can be assessed by creating customer support channels or online feedback opportunities.
Conclusion
A marketing funnel is an effective blueprint when understanding the purchasing process. By considering all stages of the funnel, sales and positive feedback are more likely to increase over time.
