{"id":93150,"date":"2026-03-06T02:05:04","date_gmt":"2026-03-06T02:05:04","guid":{"rendered":"http:\/\/redwagon.agency\/?page_id=93150"},"modified":"2026-04-23T21:19:38","modified_gmt":"2026-04-23T21:19:38","slug":"how-we-helped-a-nation-wide-rv-dealer-gtm-strategy-for-rec-van-and-drive-over-112mm","status":"publish","type":"page","link":"https:\/\/redwagon.agency\/il\/our-work\/how-we-helped-a-nation-wide-rv-dealer-gtm-strategy-for-rec-van-and-drive-over-112mm\/","title":{"rendered":"How We Helped a Nation Wide RV Dealer GTM Strategy for Rec Van and Drive Over 112 Million in Net New Sales"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"93150\" class=\"elementor elementor-93150\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63106f4 e-flex e-con-boxed content-parallax-no e-con e-parent\" data-id=\"63106f4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element 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grid-template-columns:1fr 1fr; }\r\n  .rw-featured{ grid-template-columns:1fr; }\r\n  .rw-grid{ grid-template-columns:1fr; }\r\n  .rw-process{ grid-template-columns:1fr; }\r\n  .rw-cta{ grid-template-columns:1fr; }\r\n  .rw-btn{ justify-self:start; width:100%; min-width:0; }\r\n}\r\n<\/style>\r\n\r\n<div class=\"rw-page-shell\">\r\n\r\n  <header class=\"rw-hero rw-breakout\" role=\"banner\" aria-label=\"Portfolio Hero\">\r\n    <div class=\"rw-container rw-hero__inner\">\r\n\r\n      <div class=\"rw-hero__grid\">\r\n        <div>\r\n          <div class=\"rw-kicker\"><span class=\"rw-dot\"><\/span> Case Study \u2022 RV Retail \u2022 Rec Van \/ Sprinter Van Launch<\/div>\r\n\r\n          <h1>How We Launched Rec Van Nationwide, Opened 12 Locations, and Built Full-Funnel Attribution Inside an Old-School Dealer Stack<\/h1>\r\n\r\n          <p>\r\n            La Mesa RV wanted to scale a new brand category \u2014 Sprinter-style \u201cRec Van\u201d inventory \u2014 across the country. I owned the launch playbook end-to-end: on-site dealership enablement, omnichannel performance marketing, tracking modernization, and sales + lead operations \u2014 all while working inside legacy dealership systems like DealerSocket and Reynolds &amp; Reynolds.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <aside class=\"rw-hero__panel\" aria-label=\"Portfolio Summary\">\r\n          <div class=\"rw-panel__row\"><b>Client<\/b><span>La Mesa RV \u2022 Rec Van<\/span><\/div>\r\n          <div class=\"rw-panel__row\"><b>Industry<\/b><span>RV Dealership (Multi-Location)<\/span><\/div>\r\n          <div class=\"rw-panel__row\"><b>Scope<\/b><span>Launch \u2022 Paid Media \u2022 Martech \u2022 Enablement<\/span><\/div>\r\n          <div class=\"rw-panel__row\"><b>Budget<\/b><span>~$1M\/month<\/span><\/div>\r\n          <div class=\"rw-panel__row\"><b>Travel<\/b><span>On-site + private jet rotations<\/span><\/div>\r\n        <\/aside>\r\n      <\/div>\r\n\r\n      <div class=\"rw-stats\" aria-label=\"Portfolio Stats\">\r\n        <div class=\"rw-stat\">\r\n          <div class=\"rw-stat__icon\">\ud83c\udfc1<\/div>\r\n          <div>\r\n            <p class=\"rw-stat__num\">12 Locations<\/p>\r\n            <p class=\"rw-stat__lbl\">New Rec Van footprint launched<\/p>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"rw-stat\">\r\n          <div class=\"rw-stat__icon\">\ud83d\udcb8<\/div>\r\n          <div>\r\n            <p class=\"rw-stat__num\">$1M\/mo<\/p>\r\n            <p class=\"rw-stat__lbl\">Nationwide media budget governed<\/p>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"rw-stat\">\r\n          <div class=\"rw-stat__icon\">\ud83e\udded<\/div>\r\n          <div>\r\n            <p class=\"rw-stat__num\">Attribution Rebuilt<\/p>\r\n            <p class=\"rw-stat__lbl\">First-click \u2192 last-click + marketing CRM<\/p>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"rw-stat\">\r\n          <div class=\"rw-stat__icon\">\ud83d\ude90<\/div>\r\n          <div>\r\n            <p class=\"rw-stat__num\">$1.3M Month One<\/p>\r\n            <p class=\"rw-stat__lbl\">RV Universe lead source sales<\/p>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/header>\r\n\r\n  <div class=\"rw-content-wrap rw-breakout\">\r\n    <div class=\"rw-container\">\r\n\r\n      <section class=\"rw-section\">\r\n        <h2 class=\"rw-h2\">Launch Snapshot<\/h2>\r\n        <p class=\"rw-sub\">\r\n          This engagement required more than turning on ads. We had to launch a new RV category across multiple dealerships, align Internet Sales Managers at each location, train teams on content capture and local execution, and build a repeatable lead-generation and measurement system that corporate could scale.\r\n        <\/p>\r\n\r\n        <div class=\"rw-filters\">\r\n          <a class=\"rw-filter rw-filter--active\" href=\"#\">RV Retail<\/a>\r\n          <a class=\"rw-filter\" href=\"#\">Launch<\/a>\r\n          <a class=\"rw-filter\" href=\"#\">\u05de\u05d3\u05d9\u05d4 \u05d1\u05ea\u05e9\u05dc\u05d5\u05dd<\/a>\r\n          <a class=\"rw-filter\" href=\"#\">Attribution<\/a>\r\n          <a class=\"rw-filter\" href=\"#\">Martech<\/a>\r\n          <a class=\"rw-filter\" href=\"#\">Enablement<\/a>\r\n          <a class=\"rw-filter\" href=\"#\">Multi-Location<\/a>\r\n        <\/div>\r\n\r\n        <div class=\"rw-featured\">\r\n          <article class=\"rw-card\">\r\n            <div class=\"rw-card__media rw-card__media--rv\"><\/div>\r\n            <div class=\"rw-card__body\">\r\n              <div class=\"rw-tagrow\">\r\n                <span class=\"rw-tag\">Nationwide Launch<\/span>\r\n                <span class=\"rw-tag\">Dealership Enablement<\/span>\r\n                <span class=\"rw-tag\">Legacy Stack<\/span>\r\n              <\/div>\r\n\r\n              <h3>The Situation<\/h3>\r\n              <p>\r\n                Rec Van required category launch execution across 12 locations, supported by omnichannel media, field enablement, and measurement modernization inside legacy dealership systems like DealerSocket and Reynolds &amp; Reynolds.\r\n              <\/p>\r\n\r\n              <div class=\"rw-card__highlights\">\r\n                <div class=\"rw-highlight\"><b>Launch Scope<\/b><span>12 locations + new brand category<\/span><\/div>\r\n                <div class=\"rw-highlight\"><b>Channels<\/b><span>Search \u2022 Meta \u2022 Programmatic \u2022 Email<\/span><\/div>\r\n                <div class=\"rw-highlight\"><b>Challenge<\/b><span>Rigid dealer systems + weak attribution<\/span><\/div>\r\n              <\/div>\r\n            <\/div>\r\n          <\/article>\r\n\r\n          <article class=\"rw-card\">\r\n            <div class=\"rw-card__body\">\r\n              <div class=\"rw-tagrow\">\r\n                <span class=\"rw-tag\">Measurement<\/span>\r\n                <span class=\"rw-tag\">Sales Ops<\/span>\r\n                <span class=\"rw-tag\">Attribution Recovery<\/span>\r\n              <\/div>\r\n\r\n              <h3>Core Breakthrough<\/h3>\r\n              <p>\r\n                The unlock was not simply more leads. It was finally being able to answer which channels actually created sold units, then scaling investment decisions around truth instead of first-click bias and untracked offline demand.\r\n              <\/p>\r\n\r\n              <div class=\"rw-card__highlights\">\r\n                <div class=\"rw-highlight\"><b>Before<\/b><span>Blind spend + minimal offline visibility<\/span><\/div>\r\n                <div class=\"rw-highlight\"><b>Fix<\/b><span>Parallel marketing CRM + export bridge<\/span><\/div>\r\n                <div class=\"rw-highlight\"><b>Outcome<\/b><span>Clearer channel truth + scalable growth<\/span><\/div>\r\n              <\/div>\r\n\r\n              <a class=\"rw-link\" href=\"\/il\/contact\/\">Need this for your brand? <span aria-hidden=\"true\">\u2192<\/span><\/a>\r\n            <\/div>\r\n          <\/article>\r\n        <\/div>\r\n      <\/section>\r\n\r\n      <section class=\"rw-section rw-section--bg\">\r\n        <h2 class=\"rw-h2\">Transformation: Before vs. After<\/h2>\r\n        <p class=\"rw-sub\">\r\n          We corrected attribution philosophy, built a parallel marketing CRM for segmentation and reporting, and created a data bridge out of DealerSocket so paid and organic performance could be tied to downstream prospect and sales outcomes.\r\n        <\/p>\r\n\r\n        <div class=\"rw-grid\">\r\n          <article class=\"rw-casecard\">\r\n            <div class=\"rw-casecard__body\">\r\n              <div class=\"rw-tagrow\">\r\n                <span class=\"rw-tag\">Before<\/span>\r\n                <span class=\"rw-tag\">Broken Measurement<\/span>\r\n              <\/div>\r\n\r\n              <h3>Blind Spend<\/h3>\r\n              <p>\r\n                First-click bias, weak offline tracking, stadium shows with little attribution infrastructure, and limited CRM customization made it difficult to understand which channels drove real sold-unit outcomes.\r\n              <\/p>\r\n\r\n              <div class=\"rw-mini\">\r\n                <div class=\"rw-mini__row\"><b>Attribution<\/b><span>First-click<\/span><\/div>\r\n                <div class=\"rw-mini__row\"><b>Offline Events<\/b><span>Minimal tracking<\/span><\/div>\r\n                <div class=\"rw-mini__row\"><b>CRM Flexibility<\/b><span>Limited<\/span><\/div>\r\n              <\/div>\r\n            <\/div>\r\n          <\/article>\r\n\r\n          <article class=\"rw-casecard\">\r\n            <div class=\"rw-casecard__body\">\r\n              <div class=\"rw-tagrow\">\r\n                <span class=\"rw-tag\">After<\/span>\r\n                <span class=\"rw-tag\">Measured Growth<\/span>\r\n              <\/div>\r\n\r\n              <h3>Channel Truth<\/h3>\r\n              <p>\r\n                Last-click alignment, cleaner campaign truth, DealerSocket export matching, and better visibility into which sources actually drove sold units made scaling obvious and repeatable.\r\n              <\/p>\r\n\r\n              <div class=\"rw-mini\">\r\n                <div class=\"rw-mini__row\"><b>Attribution<\/b><span>Last-click + matched outcomes<\/span><\/div>\r\n                <div class=\"rw-mini__row\"><b>New Lead Source<\/b><span>RV Universe \u2192 $1.3M month one<\/span><\/div>\r\n                <div class=\"rw-mini__row\"><b>Decision Making<\/b><span>Budget tied to truth<\/span><\/div>\r\n              <\/div>\r\n            <\/div>\r\n          <\/article>\r\n\r\n          <article class=\"rw-casecard\">\r\n            <div class=\"rw-casecard__body\">\r\n              <div class=\"rw-tagrow\">\r\n                <span class=\"rw-tag\">Enablement<\/span>\r\n                <span class=\"rw-tag\">Field Execution<\/span>\r\n              <\/div>\r\n\r\n              <h3>Dealer-Level Adoption<\/h3>\r\n              <p>\r\n                Beyond media, the system worked because dealerships were enabled to execute consistently \u2014 from content capture and lead handling to local alignment with the national launch playbook.\r\n              <\/p>\r\n\r\n              <div class=\"rw-mini\">\r\n                <div class=\"rw-mini__row\"><b>Travel<\/b><span>On-site support + private jet rotations<\/span><\/div>\r\n                <div class=\"rw-mini__row\"><b>Training<\/b><span>Internet Sales Managers + sales teams<\/span><\/div>\r\n                <div class=\"rw-mini__row\"><b>Content<\/b><span>Always-on social capture pipeline<\/span><\/div>\r\n              <\/div>\r\n            <\/div>\r\n          <\/article>\r\n        <\/div>\r\n      <\/section>\r\n\r\n      <section class=\"rw-section\">\r\n        <h2 class=\"rw-h2\">What We Built<\/h2>\r\n        <p class=\"rw-sub\">\r\n          Red Wagon did not just run campaigns here. This was a full operating system: launch execution, local enablement, omnichannel budget governance, and a measurement framework capable of working around legacy dealer constraints.\r\n        <\/p>\r\n\r\n        <div class=\"rw-process\">\r\n          <div class=\"rw-step\">\r\n            <div class=\"rw-step__num\">01<\/div>\r\n            <h3>Field Enablement<\/h3>\r\n            <p>Traveled to locations, trained Internet Sales Managers, and created dealership-level consistency in launch execution and handoff.<\/p>\r\n          <\/div>\r\n\r\n          <div class=\"rw-step\">\r\n            <div class=\"rw-step__num\">02<\/div>\r\n            <h3>Media Governance<\/h3>\r\n            <p>Built and governed Google Ads, Meta, Programmatic via Simplifi, and nurture aligned to funnel intent across a ~$1M\/month budget.<\/p>\r\n          <\/div>\r\n\r\n          <div class=\"rw-step\">\r\n            <div class=\"rw-step__num\">03<\/div>\r\n            <h3>Attribution Fix<\/h3>\r\n            <p>Moved beyond misleading first-click assumptions and created a parallel measurement system tied to actual sales outcomes.<\/p>\r\n          <\/div>\r\n\r\n          <div class=\"rw-step\">\r\n            <div class=\"rw-step__num\">04<\/div>\r\n            <h3>Scale Winners<\/h3>\r\n            <p>Introduced new high-intent demand sources like RV Universe, then expanded what worked nationally with more confidence.<\/p>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"rw-cta\">\r\n          <div>\r\n            <h3>Want a multi-location growth system that actually tracks sales?<\/h3>\r\n            <p>\r\n              If your CRM cannot capture clean marketing truth, you will never know what is working. Red Wagon builds performance programs and measurement infrastructure that scale across locations and tie to real outcomes.\r\n            <\/p>\r\n          <\/div>\r\n          <a class=\"rw-btn\" href=\"\/il\/contact\/\">Get a Free Consultation <span aria-hidden=\"true\">\u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/section>\r\n\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Case Study \u2022 RV Retail \u2022 Rec Van \/ Sprinter Van Launch How We Launched Rec Van Nationwide, Opened 12 Locations, and Built Full-Funnel Attribution Inside an Old-School..<\/p>","protected":false},"author":1,"featured_media":0,"parent":93154,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-93150","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/redwagon.agency\/il\/wp-json\/wp\/v2\/pages\/93150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redwagon.agency\/il\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/redwagon.agency\/il\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/redwagon.agency\/il\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/redwagon.agency\/il\/wp-json\/wp\/v2\/comments?post=93150"}],"version-history":[{"count":0,"href":"https:\/\/redwagon.agency\/il\/wp-json\/wp\/v2\/pages\/93150\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/redwagon.agency\/il\/wp-json\/wp\/v2\/pages\/93154"}],"wp:attachment":[{"href":"https:\/\/redwagon.agency\/il\/wp-json\/wp\/v2\/media?parent=93150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}