We’re A Tra-Digital Marketing Agency That Specializes In
HELPING ONLINE EDUCATION COMPANIES GROW
Education
Red Wagon has deep knowledge of the online education space. Our strategies have helped schools generate higher quality leads, appointments and more enrollments. We’ve not only come from that world, but we also have grown the business of many top players in the industry.
From trade schools to private schools, Red Wagon has the experience and performance driven success to drive demand for your programs and generate real enrollments at a cost per enrollment that makes sense. We were able to increase a trade school’s new student enrollment from struggling to get 15 enrollments a month to easily generating over 65 new enrollments every month using a combination of email, content, and paid advertising.
Our Recommended Education
Marketing Strategies and Services
Digital Competitive Analysis
With a thorough competitive analysis from Red Wagon, we will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and practice performance.
Content Marketing
More than a third of all visitors to School websites use online content to help them choose the right School. Attract, acquire, and engage them through the creation and distribution of relevant and valuable content, including landing pages, blog posts, legal e-books, email newsletters, white papers, and more. Our professional, U.S.-based legal writers produce top-quality content that matches your School’s style.
Email Marketing Campaigns
Looking for a cost-effective way to grow your School? For every $1 spent on email marketing, $44 is made in return. Our professional legal email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters informing consumers about the most important updates and legal resources.
Facebook Advertising Campaigns
Like the control of pay per click advertising, but want something more cost-effective than Google Ads? Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile. Our legal Facebook advertisers know how to comply with regulations and legal stipulations to ensure your campaigns are done by the books.
Conversion Rate Optimization
Over 70 percent of School have said their website generated new enrollments. Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped attorneys double, triple, and even quadruple their website conversion rates.
Website Design & Development
74 percent of all potential students visit School’ websites to take action. As if that’s not enough, 48 percent of people cited a website’s design as the number one factor in deciding the credibility of a business. What does your website say about your School?
LinkedIn Advertising Campaigns
45 percent of all traffic to School websites is driven by LinkedIn, and LinkedIn’s B2B audience has 2x the buying power of the average web audience. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision makers today!
Pay Per Click (PPC)
Want to get to the absolute top of the search results page for your top education keywords? Pay per click ads occupy the top three search result positions on most searches. Pay per click is also a great way to drive more (qualified) visitors to your website and get more leads and sales—FAST! The best part? There’s no waiting period.
Search Engine Optimization (SEO)
Want to get more earned traffic, leads, and new cases? Start where 93 percent of your customers’ online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
Social Media Marketing
81 percent of US adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your Schools with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
Video Marketing Services
Video is 50 times more likely to rank organically in the search results than text pages, and by 2019, video will account for 80 percent of global internet traffic, and 85 percent of online traffic in the US. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
Review Us Now
Referrals and recommendations remain a top source of new legal clients, but the process has moved online. Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. We offer review management as well as Review Us Now—our proprietary software that allows you to get reviews on your website and external sites.
Smart Selling & Lead Recovery
We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
Branding and Creative Services
No matter your Schools size or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.
Strategy and Analytics Consulting
Does your School have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
Local SEO
Search engines spit out different results based on proximity, which is why local SEO for Schools is so important. Approximately 97 percent of consumers go online to find local services, and 82 percent of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
FREE Competitor Analysis
and Website Audit
want to dominate your competitors?
Enter your website to get a free competitor analysis and website audit.
The Best Education Marketing StrategiesBegin and End Online
- Turn your Schools website into a 24/7 sales representative
- Invest in content marketing and SEO for education
- Expand your online footprint beyond your website with video marketing, PPC, social media, and local SEO
- Manage your reputation and get more online referrals with online review generation and reputation management
- Track, measure, and analyze everything
Learn how to implement and execute these five steps by reading our guide to Education marketing strategy »
The Best Education Marketing Strategies
Begin and End Online
- Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry. Your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Red Wagon, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your company to get more traffic, leads, and sales from the web.
- You must create web page after web page of unique, relevant, and remarkable legal content, including videos. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online legal content (including blogs, landing pages, press releases, email newsletters, E-books, and more!) so you won’t have to write a thing (unless you want to!). You can’t stop with static content either—you’ll need video on your website as well.
- You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google! When you hire Red Wagon as your education marketing and SEO company and content marketing partner, you’ll receive a dedicated account manager, as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional education copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your company’s bottom line.
Amplify Your Schools Marketing Plan By Using LOCAL SEARCH Engine OPTIMIZATION
GET MORE More LEADS—FAST—WITH PAY PER CLICK ADVERTISING for Schools
If you’re looking for a education advertising idea that can start generating new business right away, pay per click ads might be for you. Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new legal clients invest in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
If you’re wondering about the best advertising for schools combining SEO and PPC will accomplish it. Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web, as well as maximize your School’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Determine Your True Online MarketingROI with Advanced Analytics & Tracking
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Why Choose Red Wagon as Your Education
Marketing Agency?
Red Wagon is much more than an SEO company—we truly see ourselves as a web marketing partner to your School. We market your business as if it were our business—meaning we strive to truly understand your services, sales process, competitors, and industry to effectively market your School on the web. We do this all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping Schools promote their businesses online. Virtually every Red Wagon client has doubled, tripled, or quadrupled their web leads within six months of engaging with us. Call us today and we’ll refer you to our happy attorney clients!
The internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?
Convert fear into confidence by
knowing how your marketing is
performing
For now and in the future
MORE LEADS
And not just more-but better leads. So you’ll
have more phone calls, chats & consultations
with more people qualified to hire you.
MORE CASES
Better leads + fewer people kicking the tires more cases for your business. Such a beautiful thing when Google Ads, Google My Business & SEO are all working together. You’ll see.
MORE PREDICTABILITY
Predictably know how many leads you’ll win, to know how much more you’ll earn. Know where your best leads come from, to give clients more of what they want & need.
Ready to work with more of the clients you wants the ones you don’t?
Get The Most From The Google Ads
Rank Higher in Google Ads
Win More Leads with SEO
Us vs. them
With us…
- Simple month-to-month , no contract
- Know how your marketing is performing
- Have complete ownership & access to your website—At. All. Times.
- Same goes for your Google Ads & other marketing accounts
- Know who you’re working with —by name, forever
- Got questions? Get answers—fast, accurate & complete
With them…
- Stuck in 6-12 month contracts yielding poor results
- Don’t own your website & must pay ransom to move it
- Locked out of your own Google Ads account
- Got sold by someone you never hear from again
- Know who you’re working with —by name, forever
- Get passed on to others that don’t know squat
- Got questions but get no answers back
frequently asked questions
Tired of not knowing where your marketing budget is being spent and not sure what’s working?
We turn budget mysteries into investment masterpieces.” With our real-time dashboard reports, you gain immediate insight into your spending and performance, ensuring every dollar is accounted for and effectively utilized.
Confused by jargon-filled reports and unclear marketing outcomes?
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Overwhelmed by too much data and not sure what to focus on?
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Struggling with content marketing complexity and inefficiency?
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Worried about the accuracy of your marketing data?
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Finding it hard to keep up with the demands of social media?
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Frustrated with the slow pace of seeing marketing results?
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Disappointed with the results from your Google Ads investment?
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what are Red Wagon Customers
saying about their marketing results
“In less than two months our cost per lead was around .70 cents and
we increased our spend to $300,000. Results couldn’t have been better.”
Shaun Baker,
RXMG
“Red Wagon has done a wonderful job building my youtube and website traffic!”
Judith Orloff,
American board-certified psychiatrist andauthor of five books
“Red Wagon worked with us for several months and implemented many strategies we still use with success today. They are so much fun to work with and a very talented agency”
Amy Armitage,
Lunarpages.com
“Red Wagon and I have worked together for years. They are innovators that creates solutions that live way outside the box. They are always on top of the latest trends and a great resource! They literally helped grow my clients business by 10x!”
Greg Maestro,
President - Deviate Media
“Red Wagon helped build a massive amount of online traffic for Wedding Window through various methods including, SEO, Content Marketing and Paid Media. I highly recommend them as a long term partner to grow your business.”
Amy Ruocco,
Owner – Wedding Window
“We needed a web presence and targeted leads for our in home healthcare service. Red Wagon built a beautiful site that converted so well we had more business than we could handle.”
Kasey Bula,
Owner – Americare Arrowhead
“Red Wagon has excellent SEO and marketing skills. Their team helped grow our marketing for our website through a variety of methods. I highly recommend them for SEO and Paid Media Marketing.”
Richard James,
Vice President – Advantage LED
“My sales started to slump and my business needed a fresh outlook and approach. The help from Red Wagon has changed the face of our product and its future for the better!”
Coty Youtsey,
Owner – Channel Master
Some of Our Happy Clients
