Digital technology has changed the way consumers shop for and choose an insurance provider: 75% of shoppers obtain quotes and research insurance via the web, and for millennials, communicating with agents solely online is the norm.
To effectively attract and retain more policyholders in today’s digital economy, you need to connect with shoppers in all the places they spend their time online: in the search engines, on social media, in their email inboxes, and on their mobile devices. Scroll down to see the digital marketing services you need to generate more referrals, convert more new policyholders, and provide better value to your existing customers.
Learn more about our digital marketing services for insurance agents below, or if you’re ready to start getting more leads contact us here >>
Your insurance marketing plan should start and end online because that’s where the majority of your key interactions with policyholders take place. They start their search for insurance with a search engine (like Google), they’ll judge your credibility based on your website presence and online reviews, they expect to be able to manage their account online, and they expect personalized communication.
Our digital marketing packages cover all these bases by incorporating the following services:
In an age where the majority of policyholders prefer to communicate with insurance agents online, your website isn’t a brochure; it’s a 24/7 concierge, advisor, and virtual sales rep. You only have seconds to make a first impression, so your website’s messaging needs to immediately connect with shoppers. Your website also needs to be fast, secure, mobile-friendly, and most importantly, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website.
Our insurance marketing company specializes in coding websites and landing pages that are not only visually appealing but also are highly optimized for search engines—allowing your company to get more traffic, leads, and sales from the internet.
Consumers are not only looking for your services, but they’re also looking for answers to all their insurance questions, which means you need to show up in the top of the organic search results for queries like “Should I buy life insurance?” and “How much auto insurance do I need?” To rank well organically, you must establish and promote yourself as the insurance authority in your market. Ranking well on Google, Bing, and Yahoo requires three things:
While millennials prefer to look for insurance online, Baby Boomers still like that face-to-face interaction—which means you need to show up in local listings when someone searches for your services. These local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services can increase your visibility for geographically related searches.
When it comes to insurance ads, we always recommend investing in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Today’s policyholders expect personalized experiences and products, and you can give them what they want by taking advantage of advanced analytics. By analyzing key points of data, we can help you provide more personalized shopping experiences as well as offer customers real-time, customized product recommendations. We accurately measure and track each and every insurance advertising campaign (from pay per click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Red Wagon, our marketing analytics services include:
Accurate measuring and tracking is truly the first step in marketing online so you can quantify your marketing investments.
We’ve helped insurance brokers and agencies all over the USA and North America—and we can help yours, too.
At Red Wagon, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. Everything we do comes from the perspective of a business owner, and we treat your company like our own. What does that mean?
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today We’re here for all your insurance or annuity marketing services.