If you want to sell more properties, optimize marketing costs, and become THE real estate authority in your market, there’s only one solution: digital marketing services from an award-winning real estate marketing company.
The average homebuyer is online: 44% of homebuyers looked for properties online first and 83% of all home buyers use the internet to search for homes. Not only that, but 58% of all home buyers found their home on a mobile device! In order to connect with these mobile, online consumers, you not only need to dominate the web in all the places they spend their time, but you also need to connect with them at every point of their home-buying journey.
The way to do this is with a comprehensive real estate marketing strategy that claims and leverages all of your available online real estate—from the search engines to directory listings like Zillow. See the marketing services you should incorporate into your online marketing strategy below, and if you’re ready to sell more properties, it’s time to start by contacting us
How do we make your agency or real estate company THE authority in your market? It comes down to tying the top digital real estate marketing strategies into cohesive campaigns that connect with home buyers on their desktop computers and mobile devices. We incorporate the following services and strategies into our digital marketing packages, spanning across all digital technologies and devices your consumers use:
The real estate industry is booming, and 44% of homebuyers purchase a home they found on the web. What’s crazy is that 52% of home seekers say finding the right property is the hardest part. Make it easy for them with online marketing!
People are searching the web right now for a new place to call home. Will they find YOU or one of your competitors?
Your website is the hub of all online activity and is your number one priority. Currently, 72% of real estate agents say they are unsatisfied with the number of leads their website generates. Are you one of them?
The best real estate websites aren’t brochures; they’re virtual sales reps capable of generating massive amounts of new leads for your properties. However, you can’t just HAVE a website—the best real estate websites incorporate the following features:
They’re also fast, secure, mobile-friendly, and most importantly, they’re coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website. At Red Wagon, our webmasters specialize in coding real estate websites and landing pages that are not only visually appealing but also are highly optimized for search engines—allowing your company to get more traffic, leads, and sales from the internet.
To rank well organically, you must establish and promote yourself as the real estate authority in your market. Ranking well on Google, Bing, and Yahoo requires three things:
1. First, your website needs to be fast, secure, and mobile-friendly. More than 40% of online users will hit the “back” button if a website takes longer than three seconds to load. Not only that, but search engines favor websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly.
2. Second, you need a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our content marketing team never runs out of real estate marketing ideas, and our marketing techniques are unmatched by any other advertising agency. They have extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for real estate companies—so you won’t have to write a thing.
3. Third, you need to promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building spammy links that will get you penalized by Google!
Because most home buyers have an idea of the location in which they want to live, most home searches are local. In addition to improving your organic search engine listings with real estate SEO services, it’s also vital that you optimize for Google’s local listings. These local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your visibility for geographically related searches.
When it comes to housing and real estate ads, we always recommend investing in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
If you’re like most real estate agents, you don’t have the time or resources to waste on ineffective real estate advertising strategies. At Red Wagon, we have the real estate marketing tools to accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) and find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your real estate firm and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Red Wagon, our marketing analytics services include:
Accurate measuring and tracking is truly the first step in marketing online so you can quantify your marketing investments.
Why choose us over other advertising agencies specializing in real estate? We’ve helped real estate companies large and small all over the USA and North America—and we can help yours, too.
At Red Wagon, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. Everything we do comes from the perspective of a business owner, and we treat your company like our own. What does that mean?
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today