Right now, potential customers are searching for your home remodeling services online. Will they find you, or one of your competitors? Take a second to do a quick Google search for “remodelers + one of the cities you service” or “kitchen remodeling + one of the cities you service.” What do you see? If you don’t have at least one listing on the first page of search results, you’re losing business!
At Red Wagon, we have extensive experience in remodeler marketing by helping local companies like yours cost-effectively market their business online, improve their overall online presence and visibility, and get more leads and sales from the web.
When you choose Red Wagon as your remodeling marketing partner, we handle all aspects of your online marketing strategy—from advertising tracking to content marketing to local SEO and more.
Call us today to find out how we can measurably improve your remodeling company’s web marketing return on investment, or keep reading to learn more about our internet marketing services.
Some remodeling contractors come to us with only one marketing channel in mind—they want a website OR search engine optimization OR pay per click advertising. That won’t work—the best remodeling marketing plans catch potential customers at all stages of the modern buyer’s journey. The problem with choosing only one or two is that not all marketing channels are right for all stages of the sales funnel:
That’s why we always encourage our clients to take a multi-channel approach when advertising a remodeling business.
If you’re like most remodeling companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your remodeling company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance. At Red Wagon, our marketing analytics services include:
Accurate measuring and tracking is truly the first step in marketing your remodeling business online so you can truly quantify your marketing investments.
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating a massive number of leads and sales for your remodeling company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?
Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your remodeling services when they need them, but there’s definitely more to the story. At the highest level, internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in the remodeling industry.
To rank well organically, you must establish and promote your remodeling company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
When you hire Red Wagon as your remodeler SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter who is well-versed in the industry. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your remodeling company’s bottom line.
Wondering how to get remodeling leads? Focus on local—almost half of all total Google search queries have local intent. In addition to improving your organic search engine listings with SEO services, if you own a local remodeling company, it’s also vital that you optimize for Google’s local listings. When consumers make geographically related searches like “bathroom remodeler near me” or “kitchen renovation in [city, state],” Google and other search engines show what’s called the local pack (otherwise known as map listings):
As an award-winning remodeler marketing company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your remodeling company’s visibility for geographically related searches.
When a prospective customer needs someone to remodel their home, where do they turn? The vast majority of them use online search engines—like Google, Bing, and Yahoo. Potential leads for your company are on Google right now searching for “kitchen designer” and “home remodeling,” but will they find your site? Pay-per-click (PPC) is a great way to get to the top of the search results and drive more (local) visitors to your website and get more leads and sales.
In addition to local SEO and content marketing, PPC is a great way to make your company visible on the first page of search engine results. Once you set up your ads on Google AdWords, you’ll see your advertisement within a couple of hours and have complete control over budget, copy, and placement. When Red Wagon manages your PPC account, we’ll handle everything—from keyword discovery and ad copy creation to bidding and ad split testing. That way, our PPC managers can continue their data-driven approach to success and you can continue expertly running your remodeling company.
Red Wagon is much more than a remodeling marketing vendor—we truly see ourselves as a partner to your business. Because we’ve been experts in the remodeling industry for so long, we are able to market your business as if it were ours—meaning we truly understand your services, products, sales process, competitors, industry, and markets.
Although we service all industries, we have extensive experience helping remodelers just like you get more leads and sales from the web. Call us today and we’ll refer you to our remodeling clients!
At Red Wagon, we try and let our clients speak for us. Take a look at our attorney marketing reviews and hear straight from lawyers just like you why we are the best digital marketing company for your needs.
Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:
“ Red Wagon has excellent SEO and marketing skills. Their team helped grow our marketing for our website through a variety of methods. I highly recommend them for SEO and Paid Media Marketing. ”
“ Red Wagon worked with us for several months and implemented many strategies we still use with success today. They are so much fun to work with and a very talented agency ”
“We needed a web presence and targeted leads for our in home healthcare service. Red Wagon built a beautiful site that converted so well we had more business than we could handle.”
“ Red Wagon and I have worked together for years. They are innovators that creates solutions that live way outside the box. They are always on top of the latest trends and a great resource! They literally helped grow my clients business by 10x! ”
“In less than two months our cost per lead was around .70 cents and we increased our spend to $300,000. Results couldn’t have been better.”
“My sales started to slump and my business needed a fresh outlook and approach. The help from Red Wagon has changed the face of our product and its future for the better!”
“I’ve been working with Red Wagon for over seven years, but before that, I was doing it all in-house. Red Wagon has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they’re willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Red Wagon to any HVAC company out there.”