Senior living marketing isn’t what it used to be. Thanks to the digital transformation, you can’t depend on print ads and referrals to grow your business anymore—each month in the U.S., there are more than 1.7 million online searches for assisted living and home care help.
Even your B2B audience no longer relies just on referrals to coordinate and recommend services—a discharge planner, for example, typically investigates potential assisted living or home care services via the company’s website, online reviews, and social media.
Point-blank, to grow your business, you need to dominate the web—in the search engines, local directories, social media, email inboxes, and everywhere else your target audience spends time.
Red Wagon has assisted living marketing down to a science, and we’d love to help grow your business. If you want more clients while optimizing your marketing costs and increasing revenue, it’s time to see what we can do for you.
Ready to begin? It all starts by contacting us
If you’re wondering how to market a nursing home or how to find new referral sources for assisted living facilities, the answer lies in digital marketing. There are discharge planners, care coordinators, and loved ones of seniors searching the web right now for a home care solution or retirement facility. Will they find YOU or one of your competitors?
Your website isn’t a brochure; it’s a 24/7 concierge, advisor, and virtual sales rep. A whopping 92% of people look at websites when choosing a business, and 75% of them will judge your company’s credibility based on how your website looks and functions. Not only that, but since trust is so important in your industry, your website will also be held to a higher standard than, say, a tire shop.
Your website also needs to be fast, secure, mobile-friendly, and most importantly, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website.
We specialize in coding websites and landing pages that are not only visually appealing but also are highly optimized for search engines—allowing your company to get more traffic, leads, and new clients from the internet.
Most consumers will rely on search engines like Google to find or investigate a potential care solution for seniors. That’s why every marketing plan for senior living communities should include search engine optimization (SEO).
To rank well in the search engines for those queries, you must establish and promote yourself as the senior care authority in your market. Ranking well on Google, Bing, and Yahoo requires three things:
1. First, your website needs to be fast, secure, and mobile-friendly. Over 70% of healthcare searches happen on a mobile device. Once potential clients are on your website, they’ll only wait three seconds for something to happen before they hit the “back” button. Not only that, but search engines favor websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly.
2. Second, you need a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for the senior care industry—so you won’t have to write a thing.
3. Third, you need to promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other marketing companies, you’ll never have to worry about us building spammy links that will get you penalized by Google!
When it comes to medical marketing for senior living facilities and home care companies, it’s vital that you optimize for Google’s local listings. Consumers looking for a local solution will look to Google’s map listings to choose one near them. These local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your visibility for geographically related searches.
Referrals and recommendations are still a large part of assisted living marketing—the process has just moved online. About 95% of people read online reviews, and they also now trust online reviews as much as recommendations from family and friends. However, 85% of people don’t trust reviews more than three months old, and 40% of them only look at reviews from the last two weeks. With reputation management services, we can help you get more positive reviews and referrals for your senior living facility or home care company.
When it comes to senior living ads, we always recommend investing in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
If you’re like most assisted living or home care companies, you don’t have the time or resources to waste on ineffective senior living advertising strategies. That’s why at Red Wagon, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Red Wagon, our marketing analytics services include:
Accurate measuring and tracking is truly the first step in healthcare marketing online so you can quantify your marketing investments.
We help senior living centers large and small all over the USA and North America—and we can help yours, too.
At Red Wagon, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. Everything we do comes from the perspective of a business owner, and we treat your practice or facility like our own. What does that mean?
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today