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TikTok Marketing: How to Get Started with Ads on This Platform
How to Get Started with Ads on TikTok Marketing
Social media has greatly contributed to the success of many organizations. TikTok is a social media platform that has taken advertisement to another level.
TikTok Demographics
- 59% of users select a video where text and video are available on the same topic.
- There is 49% rapid revenue growth to marketers who use video than those who do not.
- Social video creates 12x more shares than images and text together.
- 64% of clients purchase after viewing branded social videos.
TikTok Marketing Brands
Two major ways of doing TikTok marketing are:
- Pay for ads
- Create a user account or a channel to post videos
- Marketers can decide to add links or CTA buttons to these ads.
- These ads are skippable and mutable.
- These ads experience an 18% lift for purchase intent and a 9% lift for brand affinity than display ads.
Brand Takeover Ads
This is where marketers show a 3-5 seconds video or a 3 seconds image with branded content to every user when they first get on the app:
- Marketers use these ads to send individuals to their Hashtag Challenge or landing page.
- These ads are category exclusive; only one brand can use one category in a day.
Hashtag Challenge Ads
Here users will see a video or an image that converts them to the “challenge page” with regulations of the challenge. Through User-generated content (UCC), marketers invite users of the app to create content for their campaign. These ads are targeted so that the right persons can see them.
TopView Ads
These ads usually appear as the first full-screen video when users log in to their app; this type of ads permit marketers to attract users’ full attention by making an immense first impression. This type of ad works effectively with a landing page.
Branded Effects Ads
These are ads that feature an interactive and/or an effect from an advertiser. Much like Snapchat, users can use Branded Effects’ features to build an improved reality image and give marketers engagement points and extra UGC.Nowadays, TikTok is a goldmine for marketers. Marketers should give TikTok a deeper eye if they wish to widen their brand.
