If you want to acquire more patients, optimize marketing costs, and become THE dental authority in your market, there’s only one solution: dental marketing services from an award-winning dentist marketing company.
Thanks to the rapid rise of consumerism in healthcare, the dental industry is changing—specifically, the way patients find and interact with your practice has moved online.
About 73% of consumers start their search for a dentist with a search engine (like Google). They judge you based on your website presence and online reviews, and if you don’t meet their expectations, they’ll find another dentist.
Catch these patients in their moment of need with online dental marketing services from one of the top dental marketing companies in the USA.
If you want more patients while optimizing your marketing costs and increasing revenue, it’s time to see what Red Wagon can do for your practice. Ready to begin? It all starts by contacting us here »
We incorporate the following services into our digital marketing packages, creating cohesive campaigns that span across all digital technologies and devices your consumers use:
How do we make your dental practice THE authority in your market? It comes down to a cohesive digital strategy that connects with patients on their desktop computers and mobile devices. Below you’ll find the components that create the best dental marketing plans, starting with your website.
Your website should be the central hub of activity for all your marketing efforts, and it needs to live up to patients’ modern expectations. Currently, 71% of millennials prefer both scheduling online and receiving digital reminders, but they won’t be alone for long. Online booking is becoming a necessity, and Accenture predicts that by 2019, 66% of health systems will offer self-scheduling and 64% of all patients will use self-scheduling. How does your website stack up against your competitors?
The best dental and healthcare websites are virtual sales reps. They’re also fast, secure, mobile-friendly (62% of smartphone owners use their device to look up health information), and most importantly, they’re coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website. At Red Wagon, our webmasters specialize in coding dental websites and landing pages that are not only visually appealing but also highly optimized for search engines—allowing your dental office to get more traffic, leads, and booked appointments from the internet.
Consumers are not only looking to schedule appointments, but they’re also looking for answers to all their dental questions, which means you need to show up in the top of the organic search results for queries like “Why does my tooth hurt” and “Should I get Invisalign?” To rank well organically, you must establish and promote yourself as the dental authority in your market. Ranking well on Google, Bing, and Yahoo requires three things:
1. First, your website needs to be fast, secure, and mobile-friendly. More than 40% of online users will hit the “back” button if a website takes longer than three seconds to load. Not only that, but search engines favor websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly.
2. Second, you need a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our content marketing team never runs out of creative dental marketing ideas and has extensive experience writing online content (including dental blogs, postcards, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for dental companies—so you won’t have to write a thing.
3. Third, you need to promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building spammy links that will get you penalized by Google!
Proximity and convenience are huge factors when consumers consider a dentist, which means you need to show up in the local pack (see image above) when someone searches for “dentist near me.” These local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services can increase your visibility for geographically related searches.
When it comes to dental and healthcare ads, we always recommend investing in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
If you’re like most dentists, you don’t have the time or resources to waste on ineffective dental advertising strategies. That’s why at our dental marketing consultants accurately measure and track each and every advertising campaign (from pay per click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Red Wagon, our marketing analytics services include:
Accurate measuring and tracking is truly the first step in healthcare marketing online so you can quantify your marketing investments.
If you’re looking for dental marketing ideas, we’re the ones who can help. We’ve helped dentists all over the USA and North America come up with amazing dentist advertising campaigns and marketing strategies, and we’re ready to help you, too.
At Red Wagon, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. Everything we do comes from the perspective of a business owner, and we treat your practice or facility like our own. What does that mean?
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today