In the digital era, setting up an online store is easy—it’s getting the attention of consumers and turning them into loyal customers that’s difficult. With marketing services from the right ecommerce marketing agency, you can maximize reach and transform your shop into an online retail powerhouse.
As a Google Premier Partner, we are in the top 3% of all North American Google Partner agencies—meaning your campaigns are created and executed by the absolute best ecommerce marketers in the nation. Scroll down to see the digital marketing services we use to connect with your target audience in every stage of the buyer’s cycle and turn them into repeat customers.
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Shoppers are spending more time than ever researching products they want to buy. If it’s a high-consideration item, they spend on average 13 days researching products, and not just on a desktop computer. The modern shopper is mobile and connected to the web 24-7, whether that’s on their iPhone at the gym or through their home voice assistant while they’re cooking in the kitchen.
Your ecommerce marketing strategy should aim to meet these curious customers at every phase of their research—from product discovery to reviews and comparisons. You can accomplish this using a cohesive ecommerce marketing strategy that incorporates the following services:
Do you need an app? Not necessarily. In an age where consumers expect things at the click of a button, apps can be helpful, but you may be better off having a highly optimized mobile website.
The best ecommerce websites share the following attributes:
Above all, your website isn’t a brochure; it’s a 24/7 concierge, personal shopper, and virtual sales rep. You only have seconds to make a first impression, so your website’s messaging needs to immediately connect with shoppers.
Our ecommerce marketing company specializes in coding websites and landing pages that are not only visually appealing but also are highly optimized for search engines—allowing your online store to get more traffic, sales, and repeat purchases from the internet.
Consumers are not only looking for your products, but they’re also looking for answers to all their questions about your products, which means you need to show up in the top of the organic search results for queries like “Are jean jackets in style?” and “How much should I spend on a new office chair?” To rank well organically, you must establish and promote yourself as the authority in your market. Ranking well on Google, Bing, and Yahoo requires three things:
Shoppers are impatient. As a result, they want to know before they go—60% of internet users check whether a product is available in a local store before visiting a store, and searches for “where to buy” have jumped 85% in the past two years.
As an award-winning local SEO company, we understand that the more listings you have on the first page of search results—including product listings, local listings, organic listings, and paid listings—the better. Our local SEO services can increase your visibility for geographically related searches.
If you’re not investing in pay per click search and shopping ads, you’re missing out—91% of smartphone owners purchased or plan to purchase something after seeing an ad they described as relevant. That’s why we always recommend investing in both pay per click (PPC) and SEO services. When you hire Red Wagon for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization. We take care of everything and report the results to you monthly.
Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Today’s shoppers expect personalized experiences and products—63% of people expect brands to use their purchase history to provide them with personalized experiences. Give them what they want by taking advantage of advanced analytics. By analyzing key points of data, we can help you provide more personalized shopping experiences as well as offer customers real-time, customized product recommendations. We accurately measure and track each and every ecommerce advertising campaign (from pay per click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Red Wagon, our marketing analytics services include:
The ecommerce marketing definition is driving sales by increasing awareness and desire—but you can’t do that without the right measurement.
We’ve helped ecommerce companies all over the USA and North America maximize exposure and generate repeat sales—and we can help yours, too.
At Red Wagon, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. Everything we do comes from the perspective of a business owner, and we treat your company like our own. What does that mean?
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today! We’re here for all your marketing services.